Using Google TV, users will be able to browse different content and buy or rent movies and other media with a credit card directly on their TV device. You can also buy content on the web or on an Android device such as a smartphone or tablet, and have it waiting for you on your Google TV device. The update will also include subscription billing and smart app updates. More
If you’re a Google TV user, a new update is coming your way that will allow you to buy and rent movies, TV shows, and music from the Google Play store and play them immediately on your Google TV device.
It’s hard to believe that Google is just now coming around to adding this to their Google TV platform, but users no longer have to wonder or complain.